AAAI launches online copywriting course for students

MUMBAI: Advertising Agencies Association India (AAAI) has launched an online specialised course in Advertising Copywriting. 

In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies.

The duration of the online course is three months. It can be accessed by students anywhere, anytime, as long as they have internet connectivity. The curriculum covers everything a copywriter would need to know and work on in an agency from understanding the brief, to generating ideas, writing headlines, body copy, slogans or taglines, writing scripts for TV and radio, developing campaigns for digital media, etc. 

The course has been developed by Omnivore Academy and consists of 18 modules and 20 exercises. There will around three hours of course work every week during the three month program.

AAAI president Dr M G Parameswaran said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI PROWESS’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here the panel of advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our Knowledge Partners as they bring on substantive and enriched learning into their unique curriculum.”

The course will start on 1 September, 2015, with the first batch of 30 students. Information about the course, including how to enroll, eligibility, fees etc., is available on the website

“We want to give talented young people from all over the country an opportunity to excel in a creative career. So we're offering 50 per cent scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course,” Parameswaran added. 

Omnivore Academy course director and MICA visiting faculty Rajan Nair said, “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry.”

Parameswaran said, “We want the course to be a complete 'incubation' process from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we're also endeavoring to offer a two month internship with member agencies. And if a student proves to be good, the agency may offer a job, too!”

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