MUMBAI: Advertising Agencies Association of India (AAAI) announced the winners of its Young Lions Competitions in creative (print), media and marketers categories.
The winning teams are:
Young Lions Creative Competition
Gaurav Joshi & Siddharth Joglekar from Publicis India, Mumbai
Theme: “Come forward and help crime and accident victims”
Young Lions Media Competition
Chinmay Kelkar & Rohan Sood from MediaCom, Mumbai
Theme: “Don't bribe and kill the nation”
Young Lions Marketers Competition
Samyukta Iyer & Janvi Parekh from Hindustan Unilever, Mumbai
Theme: “A premium brand enters a traditional Indian category of hair oil but Indians are not willing to pay the premium. What Ad strategy should they use?”
The jury for Creative Competition comprised Josy Paul (Chairman and National Creative Director, BBDO India chairman and national creative director), K S Chakravarthy (FCB Ulka national creative director), Bobby Pawar (Publicis India director chief creative officer south Asia) in Phase-I and Haresh Moorjani (FCB Ulka creative director), Bobby Pawar, Nandan Srinath (BCCL Response director) and Vinod Nair (Network Advertising MD) in Phase-II.
For Media, the jury comprised Dinesh Vyas (MEC India planning general manager), Anand Chakravarthy (Maxus head West), Sujata Dwibedy (Starcom India vice president), Deepak Netram (Lodestar UM vice president) in the Phase-I and Sam Balsara (Madison Communications chairman & MD), Jasmin Sohrabji (Radeus Advertising MD) in the final phase.
The jury of Marketers Competition comprised Ajay Kakar (Aditya Birla Group financial services CMO), Deepali Naair (Mahindra Holidays & Resorts CMO), Rohit Srivastava (Contract Advertising core consulting & national head of strategic planning), Nandan Srinath, Vinod Nair and the Marketers competition was conducted under the leadership of FCB Ulka advisor Dr M G Parameswaran.
Announcing the result of Young Lions Competitions, convener of these Competitions, Vinod Nair stated, “The Times Group and Advertising Agencies Association of India are giving rare opportunity to young professionals in India to participate in Cannes Lions and compete with the best young professionals in the world.”
The winning teams will be flying off to France in the month of June this year to participate in the prestigious Young Lions Competitions in Cannes Lions.