MAM

A ‘Milestone' Journey…

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/31/nabendu_bhattacharyya.jpg?itok=DHkh8iIB

GOA: It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Among this set of newbie winners is Milestone Brandcom.

Indiantelevision.com asked Milestone Brandcom MD Nabendu Bhattacharyya how it feels to sweep away Abbys amongst many other mainline agencies.

Take a look at what he had to say… 

“Looking back at our four year journey in the dynamic industry that we call advertising, I am filled with pride at Milestone Brandcom’s journey and success. Yesterday at the GoaFest, we won five out of the seven awards that we were shortlisted for and placed third on the table, competing with industry stalwarts. It is a very big moment for us at Milestone Brandcom and we hope to accomplish much more.

I grew up in Kolkata, surrounded by art, football and culture but my first love was always advertising. Two of my brothers were creative directors in advertising agencies so naturally I set the bar high for myself. In 1993, I kick started my career as a summer trainee at Ulka when advertising was just coming into its own. It was obvious that the possibilities in Indian advertising were endless and largely unexplored. I went on to leave my family and girlfriend who later became my wife behind in Kolkata to work at Selvel’s Delhi office where I had my first brush with the OOH industry. After five years at the company, I decided to move on to Emirates Neon in Dubai, hoping to learn more. As I never really fell in love with Dubai, I returned to join Mudra’s JV with Vertigo and a year later I joined Ogilvy in 1999 where the idea of Milestone Brandcom was conceived.

Starting as a senior consultant, my journey at Ogilvy has made me who I am today and has had a considerable effect on Milestone Brandcom’s journey as well. After 10 eventful years at Ogilvy and over 16 years in the industry, I decided to start Milestone Brandcom with four colleagues after the bottom line started to restrain our creativity. Today, we at Milestone Brandcom put creativity and delivery above everything else and the success of our campaigns stand testament to that.

We started with just 25 passionate employees in six offices, our head quarters being a tiny space in Andheri. We had a few clients and many skeptics. We wanted to change industry standards, we wanted to weed out the hurdles that came along with corporate culture and we wanted to deliver. Due to our persistence and knowledge, we quickly went on to win some of the biggest OOH accounts such as Colors, McDonalds, Binani Cement, Axis Bank, Dish TV, Tanishq and Tata Docomo within six months. Through strategic planning, innovative technology and creative solutions, Milestone Brandcom has completely transformed the outdoor landscape to bring about a forward looking, healthy and positive outlook towards the industry.

As I write this, Milestone Brandcom is a game-changer in the industry that employs over 200 employees with offices/representatives in 42 cities in the country and over 100 active brands. The story of the underdog doesn’t end there. We are also the largest OOH agency in India.

I hope we add many more ‘milestones’ in our journey ahead…”

(These are purely personal views of Milestone Brandcom MD Nabendu Bhattacharyya and indiantelevision.com does not subscribe to these views)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories