MAM

A ‘Milestone' Journey…

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/31/nabendu_bhattacharyya.jpg?itok=3nhu9LVt

GOA: It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Among this set of newbie winners is Milestone Brandcom.

Indiantelevision.com asked Milestone Brandcom MD Nabendu Bhattacharyya how it feels to sweep away Abbys amongst many other mainline agencies.

Take a look at what he had to say… 

“Looking back at our four year journey in the dynamic industry that we call advertising, I am filled with pride at Milestone Brandcom’s journey and success. Yesterday at the GoaFest, we won five out of the seven awards that we were shortlisted for and placed third on the table, competing with industry stalwarts. It is a very big moment for us at Milestone Brandcom and we hope to accomplish much more.

I grew up in Kolkata, surrounded by art, football and culture but my first love was always advertising. Two of my brothers were creative directors in advertising agencies so naturally I set the bar high for myself. In 1993, I kick started my career as a summer trainee at Ulka when advertising was just coming into its own. It was obvious that the possibilities in Indian advertising were endless and largely unexplored. I went on to leave my family and girlfriend who later became my wife behind in Kolkata to work at Selvel’s Delhi office where I had my first brush with the OOH industry. After five years at the company, I decided to move on to Emirates Neon in Dubai, hoping to learn more. As I never really fell in love with Dubai, I returned to join Mudra’s JV with Vertigo and a year later I joined Ogilvy in 1999 where the idea of Milestone Brandcom was conceived.

Starting as a senior consultant, my journey at Ogilvy has made me who I am today and has had a considerable effect on Milestone Brandcom’s journey as well. After 10 eventful years at Ogilvy and over 16 years in the industry, I decided to start Milestone Brandcom with four colleagues after the bottom line started to restrain our creativity. Today, we at Milestone Brandcom put creativity and delivery above everything else and the success of our campaigns stand testament to that.

We started with just 25 passionate employees in six offices, our head quarters being a tiny space in Andheri. We had a few clients and many skeptics. We wanted to change industry standards, we wanted to weed out the hurdles that came along with corporate culture and we wanted to deliver. Due to our persistence and knowledge, we quickly went on to win some of the biggest OOH accounts such as Colors, McDonalds, Binani Cement, Axis Bank, Dish TV, Tanishq and Tata Docomo within six months. Through strategic planning, innovative technology and creative solutions, Milestone Brandcom has completely transformed the outdoor landscape to bring about a forward looking, healthy and positive outlook towards the industry.

As I write this, Milestone Brandcom is a game-changer in the industry that employs over 200 employees with offices/representatives in 42 cities in the country and over 100 active brands. The story of the underdog doesn’t end there. We are also the largest OOH agency in India.

I hope we add many more ‘milestones’ in our journey ahead…”

(These are purely personal views of Milestone Brandcom MD Nabendu Bhattacharyya and indiantelevision.com does not subscribe to these views)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/savlon.jpg?itok=u-yZJbs0
ITC's Savlon campaign bags gold at Cannes

MUMBAI: ITC’s ‘Savlon Healthy Hands Chalk Sticks’ campaign has been a big winner at Cannes PR Lions 2017. It has secured top honors with a Gold in the healthcare & wellbeing category. The campaign, conceptualized by Ogilvy & Mather and produced by Good Morning Mumbai, was aimed at...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Gaurav%20jeet%20Singh%20and%20Amin%20Lakhani.jpg?itok=_xNg1fCz
Brooke Bond India’s transgender band sizzles Cannes stage

MUMBAI: After bringing glory to India by winning the Cannes Grand Prix Glass Lion at one of the world’s most prestigious advertising and creativity awards, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert at Cannes this evening....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Rajiv%20Shah%20and%20Mukti%20Kumaran.jpg?itok=lB3UrCEq
MEC India pockets NMIMS media mandate

MUMBAI: MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies. The account will be handled by MEC’s Mumbai branch.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories