Indiantelevision dot com's Media, Advertising & Marketing Watch Interviews

Indiantelevision.com's Media, Advertising & Marketing Watch Interviews Archives

*	"We are ready to talk to the cricketers directly" - Ganesh Mahalingam, LG India marketing chief (17 December 2002)
*	"I doubt whether any channel can now do what Star Plus did in 2000" - Ravi Kiran (Part I), Starcom (17 December 2002)
*	"The Indian market offers a double opportunity for us" (23 November 2002)
*	"Clients are reducing ad budgets and want to become doubly effective with their reduced spend" (19 September 2002)
*	"We want our ratings to grow 30-40% by 2005" (14 August 2002)
*	"The next leader in TV will be be one who can surprise the viewer again and again" (27 July 2002)
*	"We have to build a very clear idea of what we offer and what our key proposition is" (23 July 2002)
*	"We have to look beyond satellite TV spends and see how we can expand" (9 July 2002)
*	''Radio needs to become fashionable'' (22 May 2002 )
*	"The Network strategy has worked extremely well for us as a selling proposition" (4 February 2002)
*	"The efficiency with which television is working for advertisers has diminished " (14 March 2002)