Indiantelevision.com Team

(25 September 2009 12:59 pm)

MUMBAI: RK Swamy BBDO has conceptualised and executed the Tattoo Lagaao Free Bike Le Jaao campaign for Suzuki Motorcycle India Pvt. Ltd (SIMPL).

Coinciding with the festive season, the campaign has been launched across the country for Suzuki GS150R, the new 150cc motorcycle from the Suzuki stable.

The offer revolves around tattoos- the current craze of the youth who are Suzuki's target group (TG). With every purchase of Suzuki GS150R, customers are given a specially designed 'Drive Me Crazy' stick on tattoo which also contains an assured gift.

Said RK Swamy BBDO partner Sunil Kukreti,"Keeping in tune with the brand's tagline 'Drive Me Crazy' we knew we had to come up with something that would excite today's youth and bring out a cult like feeling.

"After a lot of research, we zeroed in on tattoos which are in vogue from college students to Hollywood stars."

The campaign will be supported by print advertisements, TV commercials and radio spots created by RK Swamy BBDO - Delhi.