Indiantelevision.com Team

(2 August 2009 9:05 pm)

MUMBAI: BBC Worldwide Channels Asia has announced the appointment of Kerry Tarrant as regional director, ad sales - Greater China.

Based in Hong Kong, Tarrant will be responsible for driving revenue growth and developing strategic sales initiatives for TV and digital sales across BBC World News and bbc.com in Hong Kong, Macau, Philippines, Japan and Taiwan markets.

BBC Worldwide Channels Asia VP, ad sales - Asia and Australasia Sunita Rajan says, “We are very excited to have Kerry on board. Her extensive experience, skills and insights will contribute to our next phase of growth which will include introducing commercial opportunities for new products in the BBC’s portfolio of TV and digital assets.”

Prior to joining BBC Worldwide, Tarrant was at CNBC, based in the UK and Europe. In the advertising department there, she had a portfolio that spanned the UK, Eastern Europe, Russia, Middle East and Africa, managing and growing blue chip clients in the region.