| Beginning
22 September, the campaign will have a Tata Photon Plus pre-roll featured on all
videos played on Star Player throughout the duration. media2win is the online
advertising agency handling the Tata Photon Plus account. Says
Tata Teleservices marketing communication - VP Trivikram Thakore, "The purpose
of advertising is to create awareness among those who represent your consumption
audience. One can do this through a slow burn approach which still has some probability
attached to it or a high impact approach where you take up all possible advertising
space to ensure visibility for 100 per cent of your potential consumers. The roadblock
on startv.in enables us to reach out to our consumption audience at the right
place and time." | 
