MUMBAI: i-mint,
which specialises in multiple partner rewards programme, has unveiled its new
logo to celebrate the completion of its three years of operations in India.
The brand 'i-mint'
was launched in August 2006 with six national partners. Following its initial
launch in four cities - Mumbai, Delhi, Hyderabad and Bangalore, i-mint has now
scaled up its operations to pan India across over 30 cities.
Said i-mint founding
CEO and MD Vijay Bobba, "We have been continuously scaling the i-mint programme
to provide a rewarding shopping experience to our customers. In line with the
same we are offering several novel services to our members such as an opportunity
to redeem their points instantly at select partners. The new logo unifies the
new propositions under one umbrella brand that is i-mint."
"This
brand identity evolution will allow i-mint to be better recognised and establish
a stronger emotional connection with its target audience. The new brand logo reflects
the values of i-mint - affiliative, approachable and friendly" added Bobba.
