Crayons
Advertising bags IREO media account worth Rs 500 million
Indiantelevision.com
Team
(2 September 2009 6:30 pm)
MUMBAI:
Following a multi-agency pitch, Crayons Advertising has been assigned the media
duties of the global real estate giant, IREO.
The size of the
account size is estimated to be in the region of Rs 500 million.
Says Crayons Advertising
president Ranjan Bargotra, "The campaign will kick off on 3 September across
outdoor and print platforms. The television commercials for the same will be launched
12 days from now."
The
first phase of the campaign will run till October and the company will spend approximately
Rs 300 million over the tw-month period.
