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Artivision’s
Target-Ad is a value-added in-video monetisation service, generating smart ad
placements that adapt in real time for optimal performance and viewing experience.
Target-Ad uses advanced video content analysis to automatically find and map IAB
standard ad units within areas that do not interfere with the user’s viewing
experience. This
allows to scale and monetise according to content, user engagement and consumption.
Target-Ad integrates with a publisher’s video player and effortlessly adds
new ad inventory, while driving high performance and improved click-through rates
for advertisers and better monetisation opportunities for publishers. Artivision
senior VP Amir Segev says, “The Indian market, like so many markets throughout
the world, is looking to enhance online video revenue and engagement. We are pleased
to provide publishers and advertisers with additional revenue streams and more
importantly, providing their viewers a more enjoyable experience.” With
video viewership seeing growth across sites, media agencies are touting online
video advertising as one of the fastest-growing and most promising online advertising
formats. Neo@Ogilvy
and OgilvyOne executive director – digital services Prasanth Mohanachandran
says, “Komli and Artivision will definitely create a new market for online
video. Re-purposing TVCs for the web is archaic and we look at using Artivision’s
technology to make digital video more engaging and interactive.” | 
