Indiantelevision.com Team

(31 October 2009 5:25 pm)

MUMBAI: Food brand Smith & Jones has launched a promotional campaign for its newly launched noodles variant, 'Tadka Marke'.

The campaign comprises a television commercial (TVC) and the sponsoring of kids-targeted programmes like Shinshan and Kiteretsu on Hungama TV, Hannah Montana on Disney, Power Rangers on Jetix, The Spectacular Spiderman and Jhakaas Zorori on Cartoon Network and Hanuman and Ninja boy on Pogo.

As part of the activity, Smith & Jones has also launched a school contact programme that encapsulates more than 3200 schools pan India. It has also placed advertisements on school stationary and notebooks.

Said Capital Foods MD Ajaay Gupta, "Kids represent an important demographic to us as marketers because they have their own purchasing power; they influence their parents' buying decisions and they're the adult consumers of the future."