Indiantelevision.com Team

(3 November 2009 6:20 pm)

MUMBAI: Creativeland Asia has won the creative duties for JM Financial following an account review. The size of the business however remains undisclosed.

Earlier, Grey Worldwide was the incumbent agency.

Creativeland chairperson and chief creative officer Sajan Raj Kurup said, "The two long sessions we had with JM on the brand and its way forward, gave us a fantastic overview in each others approach, working style, thought process and beliefs. The Chemistry worked well and we decided to join hands."

Both sides declined to comment on the thought process and way-forward for the brand citing reasons of confidentiality.

JM Financial is an integrated financial services group, offering a range of services to a significant clientele that includes corporations, financial institutions, high net-worth individuals and retail investors.