MUMBAI:
Uninor, the brand name taken on by Unitech Wireless and Norwegian telecom operator
Telenor for the Indian market, has appointed Navia Asia as its out-of-home partner.
According to industry
sources, the size of the account is estimated to be in the region of Rs 700-800
million.
The
agency won the account following a multi-agency pitch that also included Primesite
and OAP.
While ZenithOptimedia
is the media partner for Uninor, Leo Burnett handles the creative duties.
Uninor
is a joint venture between India's real estate major Unitech
Ltd and Norway-based mobile services provider Telenor Group.
