Indiantelevision.com Team

(7 November 2009 4:00 pm)

MUMBAI: San West, a company that manufactures, sells and repairs off-road vehicles, apparel and accessories, has announced the launch of its first marketing and advertising campaign with an aim to increase sales of the company's Buggy World product line and exposure of their full suite of products and services.

The ad campaign includes 20 60-second 'on-air' and 125 'online streaming' commercials per week and centers on the winning of a Buggy World Exclusive "Truggy!"

A Truggy is a specialised off-road vehicle considered to be a cross between a truck and a buggy.

Said Buggy World GM and VP Brian Britton, "With the inclusion of CountyImports.com and San Diego Sport Cycles, we expect this campaign to add an additional $500,000 to Buggy World's top line revenue over the next two quarters."