Indiantelevision.com Team

(16 May 2009 3:50 pm)

MUMBAI: US-based Warner Bros. Consumer Products (WBCP) has entered into a multi-property licensee agreement deal with home textile company Northwest to create licensed home goods spanning multiple property lines.

The pillow manufacturer will have access to entertainment properties such as Harry Potter, Looney Tunes, Scooby-Doo, Tom and Jerry.

Additionally, The Northwest Company will also have access to DC Comics’ portfolio, including Super Heroes Batman, Superman, Supergirl, DC Originals and The Justice League.

WBCP executive VP, domestic licensing and worldwide marketing Karen McTier averss, "The Northwest Company has been a part of our licensee base for years and we’re pleased to be broadening our relationship with such a respected leader in the home textile industry".

Licensed products and home goods highlighting the properties will be available in a variety of categories, including decorative throws with coordinating pillows, cuddle wraps, character hugger pillows, decorative rugs, inflatable chairs, travel sets and more.

Northwest president and CEO Ross Auerbach says, "We are proud to expand our relationship with Warner Bros. Consumer Products. This exciting long-term commitment between our companies has been forged by the mutual respect and admiration we have for each other. We look forward to capitalising on this opportunity as we bring even more new and exciting products to our customers."

Gearing up for the theatrical release of Harry Potter and the Half-Blood Prince in July, Northwest will also tap into the magic to create bedding, sheets, pillow cases and shams, bedding sets, comforters, and beach towels in support of the film.

Also coming to shelves will be slumber bags, pillow buddies and other home textiles just in time for the October release of Where the Wild Things Are.

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