Stone has joined the show as presenting sponsor and Ceat as associate sponsor.
Gitanjali Lifestyle is also an associate sponsor as well as a partner for the
show. In print, F1 magazine Checkered Flag, Overdrive and Maxim have joined the
ground activation the channel has tied up with PVR Cinemas and food chain Thank
God Its Friday (TGIF) and Cookieman. While Zapak is the gaming partner,
tagg.in is the mobile partner and blue5, the Bluetooth company, is the innovation
news channel IBN7, will be the news partner whereas Fly Kingfisher will be the
airlines partner and Kingfisher is the good times partner for the show.