Indiantelevision.com Team

(15 May 2009 7:15 pm)

MUMBAI: Solutions I Digitas, a marketing services company catering to the Asia market, has roped in Pankaj Bhasin as associate vice president- services vertical.

In his new capacity, Bhasin will be responsible for all key account management operations for the 'services' category and will also help to drive the future growth of the company business.

Prior to this, Bhasin was with GE Capital Services where he was the communication leader for India platform. There, he was responsible for internal and external communication including marketing communication activities within the country.

Says Solutions I Digitas president and co-founder Kanika Mathur, "The 'services' category has been among the fastest-growing segments for us, and Pankaj will oversee our work for financial services, telecom, media and entertainment among others."

Bhasin has approximately 15 years of experience in advertising, publishing, IT (brand management and business development) and financial services. He has worked with companies like Tata Press, Indian Express, Media Transasia, BEI Confluence and RK Swamy BBDO.

Bhasin's work expertise includes strategic & market planning and development, internal and external communication, event management, promotions, exhibitions and customer interaction programmes.