Indiantelevision.com Team

(11 May 2009 9:15 pm)

NEW DELHI: Western Union has launched global campaign, ‘Yes!’.

The company has launched the campaign in 10 languages including Bengali, Hindi, Urdu, Tamil, Kannada, Marathi, Gujarati, Malayalam, Punjabi and Telugu.

Says Western Union director marketing - South and South East Asia Rajesh Mehta, “We are very enthusiastic about launching the ‘Yes!’ campaign in India. Western Union believes in people who are on the move in pursuit of their dreams. We are trying to reach out to all our customers, who stay away from their loved ones and dream to make their lives better with our new language ‘Yes!’.”

In India, Western Union partnered with McCann Erickson to customise the global campaign in Indian languages to get the Indian flavour.

Conceptualised by Western Union’s global ad agency Publicis Hong Kong, the campaign has been directed by Antoine Bardou-Jacquet. The television commercial features music by Moroccan musician Hindi Zahra.

The campaign will be launched in 200 countries and territories whereever Western Union operates and will be promoted through television, print, online via campaign microsite and out of home media (OOH).