Indiantelevision.com Team

(8 May 2009 8:20 pm)

NEW DELHI: Cadbury has launched Dairy Milk Éclairs television commercial ‘Chocolate ka meetha bomb’.

The TVC has been conceptualised by Contract Advertising executive creative director Raj Nair and has been produced by Equinox Films. It is directed by Ram Madhvani.

Contract Advertising VP Arjun Sen says, “A large part of the product innovation was also carried out on the outer layer of the candy; the caramel is now much softer and less sticky. However, we still felt that the 'CDM blast' should be the single-minded story in communication. It not only reinforces the equity of Cadbury but also justifies the premium 50 paise Éclairs, which have now begun to make inroads in certain pockets of the country.”

The TVC aims to showcase the new and improved Cadbury Dairy Milk Éclairs which boasts a greater gush and a richer chocolaty center.