Indiantelevision.com Team

(7 May 2009 9:05 pm)

NEW DELHI: Mudra Group has brought its 12 specialist units under the Mudra Max umbrella.

With this, Tribal DDB India (interactive and new media), Rapp (relationship marketing), Primesite (out of home), Kidstuff (promotional marketing), Multiplier (trade marketing), Mudra Videotec (entertainment marketing), Celsius (integrated events solutions), Terra (integrated rural solutions), 10 Integrated (sports marketing), Prime Retail (retail and visual strategy), Prime Consult (outdoor environment consulting) and Prime Green (solar enabled media) will now be part of Mudra Max.

Mudra Group managing director and CEO Madhukar Kamath said, “Mudra Max will now be an agency that drives integrated communications planning and implementation. Max offers not just ideation capabilities and a media-neutral point of view, but a proven capability to execute as well.”

In early 2008, Mudra had combined its media offering under the Mudra Max brand.