(6 May 2009 3:55 pm)

MUMBAI: Starcom IP has announced appointment of Yuzdi Badhniwalla in a newly created position of GM for India.

Based in Mumbai, Badhniwalla will lead Starcom IP teams across India. He will report to Starcom MediaVest Group CEO South Asia Ravi Kiran and Starcom MediaVest Group Chief Digital Officer, North and South Asia Pushkar Sane.

This is a second senior level appointment in less than 30 days after Starcom IP moved Suyesh Shankar from Singapore to India as National Strategy Director.

Badhniwalla moves from Mauj.com, where he headed the consumer marketing and gaming Business. He brings over 10 years of experience spanning media and digital. He previously worked at rediff.com and Times Internet.

Starcom IP is the digital marketing practice of Starcom MediaVest Group. It was formed in recognition of the reality that Internet calls for a new Protocol in approaching Marketing, Communications and Media.

Starcom IP provides end to end services in the Digital Marketing space with a focus on key platforms like Search, Video, Social, and Mobile. It leverages several proprietary SMG tools like IntenTrack, Brand Sirens, Contact Destinations and VivaKi Nerve Center tools like Click2Sales, Marketing Navigator, Benchtools, and Listening Studio.

Some of the Starcom IP clients in the region are Aircel, General Motors, Procter and Gamble, Oracle, Samsung, and Western Union.

Sane says, "We're bringing in diverse talent spanning strategy, media, content, analytics, and technology as it will help us in winning the digital game in India."

Badhniwalla says, "These are interesting times for the industry and I think we have a unique opportunity to finally get the fair share of advertising budgets for digital. I look forward to leading the team from front."

Also Read:

Starcom IP moves Shankar to India as national strategy director

Starcom MediaVest ups Lakhina to COO - South Asia