MUMBAI:
HT Media's Fever 104 FM has rolled out an initiative around World Tobacco Day
encouraging people to quit smoking and desist from use of tobacco.
The initiative
is spread across all the four fever stations namely Delhi, Mumbai, Bangalore and
Kolkata. As part of the initiative, the radio station has a contest running today
that will have smokers and the non-smokers compete against each other.
"Getting on
board doctors and experts and talking about the side effects
is clichéd. We wanted to take a very informal and interesting
way to pass our message to listners. Instead of advising youngsters,
taking this route helps where audience can connect with us,"
says Fever FM national marketing & promotions and station
head Delhi Neeraj Chaturvedi.
