may sign up Hrithik Roshan as brand ambassador
(29 May 2009 7:10 pm)
Anil Ambani-led Reliance Communications is likely to rope in Hrithik Roshan as
its brand ambassador for its Rs 1.5 billion advertising campaign to support its
nationwide GSM services. which is planning to launch a Rs 1.5 billion advertising
campaign for its nationwide GSM services is likely to appoint Hrithik Roshan as
its brand ambassador soon.
The company is
in the final stages of signing an endorsement deal with Hrithik, reports PTI.
He would be the official face for the company's mobile, data and DTH businesses.
new campaign is expected to be on air in the first week of June.
deal with Hrithik is believed to be worth over Rs 50 million annually and excludes
the fees payable for appearances and events, says PTI. The overall deal could
touch Rs 100 million annually.
is Reliance Communications' first advertising campaign for its GSM service, which
was launched on a commercial basis in January last. The company is targeting 100
million subscriber base (GSM and CDMA) by the end of this fiscal.