Indiantelevision.com Team

(29 May 2009 7:10 pm)

MUMBAI: Anil Ambani-led Reliance Communications is likely to rope in Hrithik Roshan as its brand ambassador for its Rs 1.5 billion advertising campaign to support its nationwide GSM services. which is planning to launch a Rs 1.5 billion advertising campaign for its nationwide GSM services is likely to appoint Hrithik Roshan as its brand ambassador soon.

The company is in the final stages of signing an endorsement deal with Hrithik, reports PTI. He would be the official face for the company's mobile, data and DTH businesses.

The new campaign is expected to be on air in the first week of June.

The three-year deal with Hrithik is believed to be worth over Rs 50 million annually and excludes the fees payable for appearances and events, says PTI. The overall deal could touch Rs 100 million annually.

This is Reliance Communications' first advertising campaign for its GSM service, which was launched on a commercial basis in January last. The company is targeting 100 million subscriber base (GSM and CDMA) by the end of this fiscal.