Indiantelevision.com's MAM Stories Archives - 2009
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  MAM Stories in the month of May
   
 
* Castrol rolls out index for Cricket
* Consumer confidence drops for third consecutive month
* Viacom18 sweeps Promax India
* Big budgets don’t make up for small ideas
* Fever 104 FM rolls out no smoking campaign
* Humour is effective tool to drive message selling
( 30 May 2009 )
 
* RComm may sign up Hrithik Roshan as brand ambassador
* Leo Burnett ups Dani and Pandey to creative directors
( 29 May 2009 )
 
* TV channels must fix right content to promotions ratio
* Rediffusion-Y&R bags creative mandate of Au Bon Pain
* Reebok launches TVC for 'Hexride'
* Open TV, Arris offer digital ad solution for cable ops and telcos
( 28 May 2009 )
 
* Himanshu Saxena joins TAG as VP, GM
* Maha Chocó's new TVC to launch on 1 June
* CNBC China appoints Jane Wang as ad sales VP
( 27 May 2009 )
 
* Star Plus unveils marketing initiatives for 'Mitwa'
* Radio City Hyderabad launches 'Hyderabadsha GK Test'
* Colors launches reverse engagement marketing for Balika Vadhu
* Lenovo appoints Ramakrishnan as India marketing head
* Radio Mirchi rolls out 'Yaar bina gold chain kahan re' contest
* Ogilvy & Mather to launch Ogilvy Earth
( 26 May 2009 )
 
* McDonald's to launch new TVC for Chicken McNuggets
* Moms to handle Tata Teleservices' OOH account
( 25 May 2009 )
 
* MTV partners with Pepsi for promotional campaign
* Consumers remain cautious on their spending plans: Study
* HHS, Sesame Workshop, Ad Council launch PSA campaign
* Aegis Media names Nigel Morris as CEO - North America
* Sejal Group diversifies into media with White Flag Media & Communications
* Dobson formalises BBC Worldwide's global ad sales team
( 23 May 2009 )
 
* Sony on course to reap Rs 4 bn from IPL
* Dabur's Réal rolls out a new variant
* M&C Saatchi secures Zicom Security biz
( 22 May 2009 )
 
* SRK’s Kolkata Knight Riders is top IPL brand at $22 mn: Study
* Sab to promote 'Maniben.com' in plexes
* WB rolls out marketing campaign; set to paint town with Hollywood
* ZenithOptimedia wins Videocon's media account
* Virgin's subs to get free music download from QuickPlay
* NRSC, Hansa Research in talks for NRS 2010
* Mudra appoints Azazul Haque as creative director for Delhi
* Contract team wins AAAI-Cannes Young Lions Creative competition
( 21 May 2009 )
 
* SET's 'Chittod Ki Rani Padmini Ka Johur' ties up with VLCC
* Vaasu Gavarasana is Dentsu Communications Bangalore head
* Leroy Alvares to head Wunderman India
* IAAF signs marketing partnership with Samsung
( 20 May 2009 )
 
* Colors shifts media duties to Maxus
* Publicis bags 2009 mandate for International Olive Council
( 19 May 2009 )
 
* Hello FM, Dabur jointly host 'Gully Cricket Tournament'
* Xbox 360 and PC games to have ads featuring energy drink
* Adidas launches global lifestyle brand in Mumbai
* Tom Keefer is BBC Worldwide senior VP global licensing
* Optimedia releases Content Power Ratings 2.0
* Bipasha Basu to endorse Aristocrat luggage
( 18 May 2009 )
 
* Epson appoints JWT as regional creative agency
* Reebok partners with FIHL to expand franchise network
* Warner in licensing deal with textile firm Northwest
* Bipasha Basu to endorse Henkel's Fa Men Xtreme
* McDonald’s, Fox in global partnership
( 16 May 2009 )
 
* MTV set to premiere 'The Fast and The Gorgeous’ on 17 May
* Maruti Suzuki rolls out new varient
* Solutions I Digitas appoints Pankaj Bhasin as AVP, services vertical
* OOH Media appoints Shamik Talukder as business director
* Katrina Kaif joins fans in cheering Royal Challengers
* Dentsu India appoints Sathyanarayana to head its CRM division
( 15 May 2009 )
 
* L'oreal ropes in Frieda Pinto as brand ambassador
* OOH Media appoints Raju Sarin as director
( 14 May 2009 )
 
* Dhiren Amin appointed to Euro RSCG's Apac Strategic Council
* Oriflame India MD is the new chairman for IDSA
( 13 May 2009 )
 
* IPL withdraws SMS contest following criticism
* Pepsi signs Vijender Singh as its new brand ambassador
* South African Airways ties up with McDonald’s for IPL, launches contest
* Recession hurts consumer confidence in India: Study
* ZenithOptimedia appoints Rajat Gandhi to head Zed Digital
* Marathe joins Rediffusion - Y&R as creative head, art
( 12 May 2009 )
 
* Reliance Mobile to live telecast T20 World Cup matches on Vas platform
* Western Union launches global campaign ‘Yes!’
* Nerolac launches ad campaign for premium brand
* Diet Pepsi dons new look
* The Simpsons gets ‘stamping ovation’ to one billion stamps
* Sony tunes in to radio to promote new slate of shows
( 11 May 2009 )
 
* Lerros introduces spring summer collection 09
* Fastrack unveils new sports watch and glares collection
* Garnier launches men range, signs John Abraham as brand ambassador
* adidas launches exclusive yoga apparel
( 9 May 2009 )
 
* Airtel in deal to become first Indian sponsor of Manchester United
* Cadbury launches TVC of Dairy Milk Éclairs
* NGO objects to Vodafone ads for being cruel to children
* Videocon launches multi-brand outlet ‘Digiworld’
* US ad spend down 4% in 2008 to $141.7 bn
( 8 May 2009 )
 
* Visa launches TVC ‘Why bother going to the ATM?’
* Lowe wins global advertising account of Ericsson
* DDB Mudra the only winner from India at the One Show
* Mudra brings 12 specialist units under Mudra Max
* Rajasthan Royals, HDFC Standard Life unveil music video
( 7 May 2009 )
 
* Genelia D’Souza is brand ambassador for Spinz talc and deo
* WPP to axe 7200 jobs, India out of the list
* CBS unveils campaign ahead of upfront presentation
* Mars-Wrigley consolidates planning & buying account to MediaVest
* Yuzdi Badhniwalla Is Starcom IP India GM
( 6 May 2009 )
 
* Maruti Suzuki to launch Ritz on 15 May
* Cadbury launches TVC for Perk Poppers
* Madison bags media account of Spice Group
* Kerala Tourism ties up with Radio Mirchi 98.3 FM
( 5 May 2009 )
 
* Mattel launches Barbie variant ‘Princess Rapunzel’ in India
* Jeff Levick is AOL president global advertising, strategy
* OMD is media agency of Sony Computer Entertainment Europe
* Revlon signs Jessica Biel as brand ambassador
* TV ad market to grow slower at 9.4% in 2009: ZenithOptimedia
* Vizeum China wins media account of Mango
( 4 May 2009 )
 
* Dabur launches non-fizz fruit drink Real Burrst
* Nickelodeon to launch contest ‘Horlicks chill dood-Nick big Ninja fan’ from 4 May
* Henkel relaunches dish washing brand Pril
* Ybrant Digital acquires Argentina based Dream Ad
* Mother Diary introduces TVC for new ice-cream range
( 2 May 2009 )
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Click below for the past year's Archives
* ARCHIVES FOR THE YEAR 2008
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* ARCHIVES FOR THE YEAR 2006
* ARCHIVES FOR THE YEAR 2005
* ARCHIVES FOR THE YEAR 2004
* ARCHIVES FOR THE YEAR 2003
* ARCHIVES FOR THE YEAR 2002

  
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