MUMBAI:
Cinthol, the flagship brand of Godrej consumer products (GCP), has launched 'Cinthol
Fresh Aqua', the 2-in-1 freshness and skin hydration soap. The soap has a vibrant
packing that symbolizes zest and energy.
The price varies
between Rs 30 (for 60gm pack of 3), Rs 52 (75gm pack of 4) and Rs 60 (125gm pack
of 3). It is available at outlets across India. The company is primarily looking
at television and out door media for creating awareness. As of now, they are not
looking at any other medium.
Says GCP COO marketing
& operations RK Sinha, "Freshness is an integral part of Cinthol's brand
equity. This is further strengthened by the launch of 'Cinthol Fresh Aqua', the
2-in-1 freshness and hydration soap. Our latest offering has a revolutionary Aqua
formula to ensure that your skin doesn't look dehydrated even in dry or hot weather."
