Indiantelevision.com Team

(31 March 2009 7:15 pm)

MUMBAI: Eurodata TV Worldwide has selected Audience Measurement Analytics Ltd (aMap), the Indian overnight audience measurement system, to represent India in its yearly handbook on TV audience measurement.

Eurodata TV Worldwide has been releasing the handbook ‘One Television Year in the World’ since last 11 years.

Considered as the international data bank of TV programmes and audiences, Eurodata TV Worldwide now covers over 2000 channels across 80 territories and provides information on content, production, international distribution and the audience levels for targeted programs. All data comes directly from the relevant authorised institute based in each country around the world.

With this aMap’s viewership data will be accessible to advertisers, agencies and broadcasters all over the world and will rub shoulders with some of the best measurement systems globally, aMap said in a release.

Founded in 2004, aMap has presence across 31 markets in the country including Jammu, Guwahati, Bihar and Jharkhand.