Indiantelevision.com Team

(28 March 2009 10:15 pm)

NEW DELHI: Reebok India, in association with Shiamak Davar, has launched its Bollywood workout apparel range.

Says Rebook managing director Subhinder Singh Prem, “Contemporary India is a young nation with fitness being a necessary stimulant for a young mind and body. Bollywood is an incredible part of the Indian heritage and is like an elixir for the youth. We have partnered with Shiamak Davar who can merge these two key ingredients for the youth seamlessly. The result of our association is an Indian fun packed workout and the dazzling apparel collection inspired from the moods of dance.”

Shiamak for Reebok is a collection of dancewear designed by Shiamak Davar himself and is targeted at men, women and kids. The collection includes dance pants, tanks, sweats, tees, shrugs, warmers and accessories like dance caps and will be available at select Reebok stores across the country.

The apparel range will be available exclusively through the Shiamak Davar Dance Studios.