Indiantelevision.com Team

(28 March 2009 10:10 pm)

NEW DELHI: Mindshare, Delhi has bagged the media buying and selling account of the Indian National Congress.

The account is estimated to be worth $15 million.

Says Mindshare Delhi partner-Client Leadership Chirantan Chandran, “To be associated with a campaign that will help form the government to run the country for the next five years is a great privilege and honour. The entire country is talking about this campaign.”

Mindshare won the account following a tight pitch against agencies like Crayons.

Mindshare will be focusing primarily on TV and radio – reaching out to the ‘common man’ – which constitutes the majority of the voting population in the country.

For the forthcoming elections, Congress is focussing on the common man with the slogan, ‘Aam aadmi ke badhte kadam, har kadam par Bharat buland’, (India rises in step with the rise of the common man).