Indiantelevision.com Team

(27 March 2009 9:00 pm)

NEW DELHI: Hitachi Home and Life Solutions India Ltd, subsidiary of Hitachi Appliances, has launched a television commercial to introduce its new air conditioner range Ace Follow Me.

The TVC has been conceptualised by Bates 141 chairman Sonal Dabral and his creative team which includes executive creative directors Nitin Suri and Suchitra Gahlot.

Says Hitachi Home and Life Solutions assistant vice president-Business Planning Gurmeet Singh, “Our brief was to make an entertaining film which also captures the essence of the product attribute very clearly. I think that has been achieved. The film is able to communicate the concept very clearly. This will further consolidate Hitachi’s image of being a technologically superior company with amazing products.”

The maid switches on the air conditioner and wanders through the room to realise that the AC Louvre’s are following her. The wind chimes on the top of the room accentuate the air flow movement building up the musical notes.