Indiantelevision.com Team

(26 March 2009 6:15 pm)

MUMBAI: Rediffusion-Y&R Mumbai has bagged the creative mandate for two Marico brands - Revive and Sweekar.

Rediffusion-Y&R executive vice president Nisha Singhania said, “This is a great personal win for me as I started my career with these two brands. It will be fabulous to take them up again and deliver outstanding work on them. Besides, Marico is a key client for us in Mumbai and it is always heartening when you get more business from an existing client.”

Marcio had launched the instant starch brand Revive in 1993 in India. The company later launched Revive Liquid in 2007 while Sweekar is a refined sunflower oil brand.

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