Indiantelevision.com Team

(23 March 2009 10:00 pm)

MUMBAI: Bates141 has bagged the creative mandate for Win Medicare OTC division.

Bates 141 won the account following a multi-agency pitch which included O&M and FCB Ulka.

Says bates 141 executive vice president Jayanto Banerjee, “It’s a good win for the agency. Win Medicare is a great company with fantastic brands, and we hope that this is the beginning of a long relationship. The brands have some unique challenges in the market and have the opportunity to create new categories. ”

The OTC division of Win Medicare has brands like emergency contraceptive Norlevo, scar treatment solution Mederma etc. The Bates 141 assignment will include creating campaign for Norlevo and Mederma in addition to other brands which are in the pipeline.

Bates141, Delhi, will be responsible for all above the line and below the line communications for Win Medicare.

Win Medicare Ltd is part of the Modi Group of Industries.