Indiantelevision.com Team

(23 March 2009 9:40 pm)

MUMBAI: Sports brand adidas has launched its new running shoe variant under the brand Boost.

Priced at Rs 4,999, the premium brand will be available for both men and women at adidas outlets nationwide.

Says adidas India director - marketing and sales Tushar Goculdas, “ Boost is designed for recreational runners. With superior visible technology, stylish looks, quality fit and great feel, Boost is targeted at young sport enthusiasts, working executives and fitness conscious home makers, amongst others.”

According to the company, Boost is sporty and stylish with its unique visible cross structures that accentuate the looks. The heel is the key focus of this hi-tech shoe which not only absorbs shock but also cushions the initial impact of each step.