|
TVS Motor Company
president – Marketing H S Goindi, “ We chose to partner this initiative
as the 'Thunder wheels' concept is unique and more importantly because both Apache
RTR and Thums Up share clear brand fit with respect to the audience they address.
Both brands exhilarate youngsters who live by the virtues of masculinity, thirst
for high adrenaline and have a "want it; will get it, attitude.” | 
