Indiantelevision.com Team

(23 March 2009 8:30 pm)

MUMBAI: Consumer knowledge firm Ormax Media has roped in Keerat Grewal Ormax Media as head - business development.

Prior to this, Grewal was associate director - marketing at Reliance Big Broadcasting.

Says Ormax Media co-founder Shailesh Kapoor said: "We have firmly established ourselves in the television business with Star, Zee, NDTV Imagine and UTV as our partners and now we need to make our presence felt in the other sectors of the entertainment industry as well."

"Keerat comes with a sound background in the media and entertainment industry, as well as the passion to work on a new, growing business," Kapoor added.

Ormax Media specialises in the entertainment business. Their areas of work include qualitative and quantitative consumer studies, content and communication testing, tracking tools, syndicated studies and strategic consulting services. The industries spanned by Ormax Media are television, films, radio, print, internet, DTH, home video, music and theatres, amongst others.

Speaking about her career move, Grewal said: "My new role is an extremely challenging one. My mandate is to build and grow the business in the areas of Bollywood, radio, print and other media categories beyond television. While it is a business development role, the nature of the product makes it very unique."

Meanwhile underlining the need for consumer knowledge in the entertainment industry, Ormax Media co-founder Vispy Doctor explained, "In these difficult times, it becomes even more important to understand the consumer better, because the room for error and failure is the lowest ever. Hence, our work becomes more relevant than ever before, especially in the entertainment business where more than 80 per cent products fail."