Aditya
Birla Group forays into baby care segment with Puretta
Indiantelevision.com Team
(21 March 2009 9:00 pm)
MUMBAI:
Aditya Birla Group has forayed into the baby care segment
with the launch of baby care wipes, Puretta.
Puretta
baby wipes are available across three variants, priced between
Rs 90 and Rs 130 per pack.
Says
Grasim Industries chief marketing officer Vijay Kaul, “Puretta
is targeted at mothers who opt for a contemporary and convenient
lifestyle, without compromising on giving the best of nature’s
care to her baby."
The
wipes are available in all retail stores as well as pharmacies.
