NEW
DELHI: Mediker, an anti lice treatment brand from FMCG major
Marica Ltd, has launched its new television campaign, ‘Mediker
– Juein nikaale, pyaar se!’
The
TVC has been created by McCann Ericcson creative directors
Akshay Kapdanak and Niranjan Kaushik along with group heads
Mohsin Talha and Chetan Rao.
Targeted at lice comb users, the campaign aims to sensitise
them about the demerits in using the lice comb for lice removal.
The TVC focuses on getting lice comb users to adopt Mediker
as their most preferred solution for lice removal.
