Indiantelevision.com Team

(19 March 2009 9:45 pm)

NEW DELHI: WPP-owned Mindshare has won the media buying account of InterContinental Hotels.

The size of the account is estimated to be approximately £55 million.

Mindshare will look into the global media planning and buying business of InterContinental Hotels Group. This includes all the Group hotels such as Holiday Inn, Crowne Plaza and InterContinental.