Indiantelevision.com Team

(18 March 2009 6:20 pm)

MUMBAI: Rediffusion - Y&R has restructured its senior management team to synergise with the group companies.

The agency has further created a group role for chief strategy officer Arvind Mohan, who will now also head strategy for all the group companies - Rediffusion Y&R, TME, Wunderman, OAP-Touchpoint, Rediffusion – Y&R PR and Showdiff Worldwide.

He will report to Rediffusion - Y&R Group CEO Mahesh Chauhan. Mohan is also a member of the global planning board of Y&R.

Amitesh Rao, currently national business head for Airtel, now fills up the Sri Lanka COO post which was lying vacant after Rohit Misra was moved to Rediffusion - Y&R president.

Meanwhile, Amitava Sinha, EVP for Kolkata region, has been promoted to Group EVP for the eastern zone. As Group EVP, Sinha will head all group operations of Rediffusion - Y&R in their eastern market - Rediffusion Y&R, OAP-Touchpoint, TME, Wunderman, Rediffusion - Y&R PR and Showdiff.

The role left vacant by his elevation will be filled in by Shivaji Dasgupta, currently business head for Kolkata. He will now become branch head for Kolkata and will report to Misra.

The clients handled by Rediffusion from Kolkata are Eveready, Spencer's, Tata Steel, Dey's Medical, Airtel Eastern circles, Bengal Shrachi, Taj Bengal, Music World and Seventymm.com, among others.

Speaking on the restructuring, Group CEO Rediffusion - Y&R Mahesh Chauhan said, "With the creation of these new roles, and infusion of fresh talent into existing ones, the Rediffusion-Y&R Group now has augmented its strong foundation in the form of its collective leadership team."

"Collaboration is a clear need for the industry and particularly the clients today and I see this restructuring yielding a far stronger and robust interaction between our Group companies which will in turn result in a far superior product and offering for any client need," Chauhan added.

Also Read:

Karl Gomes to judge Adfest 2009

Rediffusion – Y&R bags creative mandate of Tata Nano

Rediffusion Y&R appoints Ramswaroop Gopalan as digital biz head