Indiantelevision.com > Media, Advertising & Marketing Watch > Henkel India enters male deodorant segment with Fa Men Xtreme

 


 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Henkel India enters male deodorant segment with Fa Men Xtreme
 

Indiantelevision.com Team

(16 March 2009 11:30 pm)

 

NEW DELHI: Henkel India has forayed into the male deodorant segment with the launch of Fa Men Xtreme.

The product ranges across three variants - Speedster, Energy Zone and Cool Wave - and are priced at Rs 140.

The new deodorant range is targeted at young men to compete against Axe, Set Wet and Park Avenue, states the company.

 

 

 
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