Indiantelevision.com Team

(12 March 2009 10:45 pm)

NEW DELHI: Cogent Elliot has bagged the creative mandate of Triumph Motorcycles.

The agency won the account following a four-way pitch.

Says Triumph director-Sales and Marketing Paul Stroud, “Their combination of brand and customer insight, strategic planning, creative excellence and breadth of offer, along with their comprehensive experience of global launch planning, makes them the perfect partner for us at this exciting time.”

The appointment comes ahead of the launch of a new model, Thunderbird. The motorbike will be launched in the summer in all Triumph's international markets.

Cogent Elliot handles country-specific national and local advertising, literature, direct marketing, digital, deal sales support and POS material, press packs and launch planning.

Furthermore, the creative agency will develop specific launch support materials for distributors and dealers across the world, including window vinyls, posters and table toppers.