Indiantelevision.com Team

(9 March 2009 6:00 pm)

MUMBAI: Cadbury India has roped in actress Genelia D'souza as brand ambassador of Cadbury Perk. This marks the relaunch of the product and addition of a new variant, 'Perk Poppers,' to its portfolio.

Perk & Perk Poppers, encased in new attractive wrappers, will contain an added taste of "Real Cadbury Dairy Milk" and an "improved wafer" bite.

"Genelia's connect with the youth made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner," said Cadbury India director-marketing Sanjay Purohit.

The advertisement featuring Genelia will go on air shortly. Positioned as 'Take it lightly', the ad communicates the need to relax and chill when things don't fall in place. Outdoor, Internet and radio will be used as support mediums for the campaign.

Preity Zinta, Raajeshwari, Gayatri Joshi and Amrita Rao were some of the ex- brand ambassadors of Cadbury Perk.