Indiantelevision.com Team

(9 March 2009 6:00 pm)

NEW DELHI: The Bridge, entertainment marketing unit of Starcom MediaVest Group and Zenith Optimedia, has appointed Rajesh Iyer as business director.

Iyer moves in from P9 where he was general manager, institutional sales and media.

Says Starcom MediaVest Group CEO-South Asia Ravi Kiran, “As marketers get worried about consumer apathy towards classical advertising formats and falling return of marketing investments, particularly in these troubled times, the role of entertainment marketing is on the rise. Content owners are also more willing in welcoming marketer participation in content creation and brand integration, as long as the editorial integrity is respected. In this context, our belief in the power of entertainment marketing in bringing real world solutions to brands is stronger than ever and as our senior most resource in the specialist unit, Rajesh will help us deliver on that belief.”

Iyer who will continue to be based in Mumbai will take over from Pranay Anthwal and will report to Kiran.

Prior to his stint in P9, Iyer worked in WPP’s Mindshare and followed it by a stint in Broadmind Entertainment as director - Entertainment Marketing. Iyer has also worked with TBWA, Creative Eye and Godrej & Boyce.

Also Read:

Ashish Limaye is Starcom MediaVest GM – marketing