NEW
DELHI: Interpublic Group’s media and digital agency Initiative
has won three media accounts in China.
The
agency won the account of Intel China after beating Ogilvy
Digital and OMD. It will manage Intel China’s digital
campaign, including creative and website design.
Then,
Initiative bagged Pfizer’s media strategy, planning and
buying account. The agency won the account following a pitch
against Dentsu and Zenith.
Finally,
Initiative was also named the agency of record in China for
Grupo Bimbo, the Latin American bakery giant. It will handle
media planning and buying for the bakery brand. Initiative
won out over MPG.
