Rediffusion
– Y&R bags creative mandate of Tata Nano
Indiantelevision.com Team
(2 March 2009 6:00 pm)
NEW
DELHI: Rediffusion-Y&R has bagged the creative mandate
of Tata Nano.
Says
Rediffusion-Y&R group CEO Mahesh Chauhan, “The Nano
is a collective dream of the Tata Motors team and millions
of Indians. We feel privileged that Tata Motors has selected
us to partner this dream and share it with India. It is one
of the most exciting brands in the country to be associated
with.”
Rediffusion
will handle the entire communication including the launch
of the car nationwide.
Earlier
on 26 February, Tata Motors had said that Nano will be launched
on 23 March, 2009 in Mumbai.
And
while the cars will be on display at Tata Motors dealerships
from the first week of April, bookings will commence in the
subsequent week.
