Indiantelevision.com Team

(6 March 2009 5:45 pm)

MUMBAI: Chennai-based Digital out-of-home company Doohm has put in place five large screen digital hoardings in Tamil Nadu.

The hoardings are placed at Chennai Central (3), Egmore (1) and Madurai (1). Also, the company has put a digital poster at the commercial street in Bangalore.

Says Doohm VP- operations & strategy Sachin Magadi, "Till now, we have invested around Rs 200 million in this project. Any content can be put on these weather proof digital posters. Also, as they are centrally controlled, advertisers can flash their ads on them soon after registration."

Doohm plans to add 10-15 hoardings in Chennai soon as part of its expansion plans, adds Magadi.