MUMBAI:
Leo Burnett has bagged the creative mandate of Panasonic corporate
account and part of its home appliances business.
The
size of the account is pegged at Rs 1 billion.
Prior
to this, the incumbent agency was Dentsu Marcom.
Says
Leo Burnett executive director Samir Gangahar, “We are
looking at establishing a corporate identity for Panasonic
and we will be using both above the line and below the line
mediums.”
