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MUMBAI:
Heady with ratings that has placed Colors at the top, the
Hindi general entertainment channel is gearing up to launch
a month-long campaign to celebrate its first anniversary falling
21 July.
Beginning
30 June, the channel's ‘Shukriya India’ campaign
will reach out to its viewers across 50 cities through tie-ups
in print, radio, outdoor and on-ground activation.
Apart
from Delhi, Kolkata and Mumbai, the channel plans to run its
360 degree campaign across cities like Faridabad, Ludhiana,
Rohtak, Yamunagar, Lucknow, Kanpur, Merrut, Varanasi, Agra,
Bareilly, Guwahati, Patna, Rajkot, Surat, Ahmedabad, Aurangabad,
Nagpur, Pune, Raipur, Jabalpur, Ganganagar, Bikaner, Indore,
Bhopal, Dhurg, Bhillai, Satna, Raipur, Udaipur, Gwalior, Nashik,
Sholapur, Jaipur, Dehradoon, Chandigarh and Amritsar.
Avers
Colors marketing head Rameet Arora, “It has been a great
and humbling year since our launch. Colors was able to cross
a lot of milestones in its first year itself. With ‘Shukriya
India’ we want to thank all our viewers and give back
to the community.”
As
part of its print marketing tieup, Colors has partnered with
publications like Times Group, Hindustan Times, Dainik Jagran,
Dainik Bhaskar, Rajasthan Patrika, Hari Bhoomi, Lokmat, Sandesh,
Hindustan, Baartman, Raj Express and Assomiya Pratidin to
launch a contest.
The
contest will look at searching out a fan whose craziness for
the channel surpasses all boundaries of normal fan behaviour.
The channel promises to make his/her dreams come true.
Additionally,
keeping in line with its focus on bringing attention to social
issues, Colors is partnering with iDiscoveri, a social enterprise,
wherein both the parties will provide quality education to
the low income group schools across the country.
iDiscoveri
aims to renew education in India and to work towards improving
the quality of education across the nation.
“We
will take care of 10,000 students from such schools. This
is a truly grass root campaign that allows us to touch the
lives of over ten thousand children because every child deserves
the best,” adds Arora.
As
part of the initiative, kids will get access to teaching methodology
-XSEED, developed by a team of 100 plus educationists drawn
from Havard, IIMs, Cambridge and progressive schools.
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