Indiantelevision.com Team

(17 June 2009 9:05 pm)

MUMBAI: Warner Bros. Interactive Entertainment (WBIE), the video game division of Warner Bros, has announced the appointment of Russell Arons as SVP for worldwide marketing.

"We have assembled an incredibly strong marketing organization at WBIE and I am pleased to complete this structure with an executive of Russell's caliber," says WBIE president Martin Tremblay.

Arons brings with him 15 years of experience and will report to Tremblay. She will be responsible for brand marketing, product marketing, product publicity, and consumer research across all WBIE franchises and titles.

Arons joins WBIE from Electronic Arts, where she served as head of marketing for the EA Play division since 2007.

"With access to a wealth of well known brands, WBIE has established itself as a serious presence in the industry and I look forward to helping continue that trend of growth and success," says Arons.