Indiantelevision.com Team

(12 June 2009 7:05 pm)

MUMBAI: Nikon India, the wholly-owned subsidiary of Japan's camera and digital imaging products player Nikon Corporations, has revamped its retail operations in a bid to strengthen its network.

Nikon has adopted the shop-in-shop retail concept and has launched its first 'Coolpix' consumer camera zone in New Delhi as part of the new strategy.

"Distribution is not just about a physical network. Presentation of products is also very crucial. We decided to develop Nikon's Coolpix Zones in retails stores as it will improve the quality of the store and greatly enhance retailer-customer interface," said Nikon India MD Hidehiko Tanaka.

Nikon India will hire and train 200 in-shop promoters by FY '10 for its Coolpix Zone.

"We plan to start up more than 100 such exclusive zones in key markets like Delhi, Kerala, Tamil Nadu, Andhra Pradesh, West Bengal, UP, Maharashtra, Assam and Gujarat. Being vital and primary to Nikon's consumer outreach strategy, the company will invest over 60 per cent of its marketing spend on this shop-in-shop concept," added Tanaka.