Indiantelevision.com Team

(1 May 2009 6:50 pm)

MUMBAI: Lexi Pens, the manufacturer and exporter of pens in India, has tied up with M&C Saatchi Communications agency for their brand of World Pens.

M&C Saatchi has started to work on the brand name and brand identity development and will subsequently create the brand communication for the retail and consumer audiences.

Vinod Sachdev chairman and MD of Lexi Pens says, "We needed an agency that had the right mix of graphic design ability, market understanding and the agility to provide simplicity of thought. Those were the key reasons we chose to align the new brand with M&C Saatchi."

"It will be our endeavour to provide the most effective creative solutions based on our core philosophy of brutal simplicity to Lexi pens," adds M&C Saatchi executive director Rajiv Sabnis.

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